Audio/Video sync issues with Photo Booth on YouTube

Today I created my first video blog post, and I thought it would be super easy as I have a MacBook with Photo Booth, but I ran into several super annoying issues. I thought I’d share my problems and how I fixed them because I had to do several searches on the internet – very time consuming – before I found the answer.

I thought that I could upload to YouTube straight from my Photo Booth, and while it did allow me to do this, my audio and video did not match up, making the video unwatchable. Then I tried to upload the Photo Booth video straight onto my blog post through WordPress’s options, but it wouldn’t even recognize the file. What I had to do is bring the video into iMovie (should come with your Mac) and export it with QuickTime though there.

Now, this is where I had the most trouble. I have never really used iMovie before, and I was getting super frustrated with items being blocked out for no apparent reason. Here’s what you need to do (what I did)…

First: You need to import you Photo Booth movie into iMovie. I could not, for the life of me, find the movie in the Photo Booth when doing this option, so I had to drag the Photo Booth movie onto my desktop and import it that way.

Second: You need to export the movie using Quicktime. When I tried to do this initially, the option was blocked out. What you need to do, is make sure the movie clip is not only in the main, bottom box but also in the top box on the left hand side. If the clips were not on both sides, I could not export the movie. All you have to do is command + a the video clips in one box and drag it into the other. Then you should be able to Share > Export Using QuickTime.

Third (read before you hit export): You might need to mess with some of your export settings, but if you’ve never really changed anything, I think the default settings are okay. Now, make sure that the export settings say “Movie to Quicktime Movie.” For some reason, mine defaulted to “Movie to Image Sequence,” which I accepted accidentally… and let me tell you, you don’t want to do that! All the other settings are probably okay, but make sure that the section “Prepare for Internet Streaming” is set to Fast Start.

*Also, I kept going back and forth between my notes and the iMovie settings, and each time I did this, it completely blocked out my options. I don’t know if it’s my computer or what, but I recommending knowing what you need to change first, so you can avoid this.

Fourth: Once your video is done exporting, you can upload that file straight to YouTube. Your audio and video should be synced perfectly!

Good luck and hopefully you don’t have to deal with as much trail and error as I did.

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Facebook oh Facebook

Facebook Image

Facebook Image

It’s about time I wrote about Facebook. It is not only my favorite social networking Web site but it has a fertile ground for public relations work.

The other day I was watching television with some friends and we saw a cell phone commercial. The commercial’s main focus was that you could update your Facebook status from the product. One of my friends was bewildered that Facebook has become so mainstream, enough so that companies are creating phones to better ease your Facebook use. It’s crazy. Facebook is everywhere.

In general, companies and nonprofit organizations are putting their names on Facebook to connect to their audience. They create groups and fan pages for Facebookers to become involved in. By doing this, the companies can get feedback from consumers as well as spread their name or message.

There are a few issues I’ve heard about regarding Facebook and public relations. First of all, people who use Facebook want to keep their page personal, to use only with friends. In this New York Times article it discusses the fact that people want to keep their Facebook as a place to share with friends, not to build their business or share connections — like LinkedIn. The article also talks about Orkut, a social networking Web site made by Google. In Orkut, friends can be separated into groups (e.g. professionals, friends, family), making it much easier for people to separate their personal lives from their work lives. Perhaps Facebook should take this route. But then again, it might not be Facebook anymore.

Along with this same idea, people do not want companies to be protruding into their private lives. I know from experience. I’ve joined a few company’s groups and my goodness, it was a mistake! One group in particular would send me six or seven messages a day. My inbox would always have something in it and it was so frustrating. I would never read these messages. Instead, I’d immediately delete them. Tip for businesses using Facebook: Do not bombard people with your messages. Rather then getting your information out, you are irritating people and losing people’s interest in your company.

However, it’s not all bad! There are some good PR tactics I’ve discovered on Facebook. Maybe it’s just my personal opinion, but I really like free gifts. I’ve noticed that a lot of companies use free gifts to promote an event or a movie that is coming out, and I think that is such a good idea! First of all, people like free things. Most gifts on Facebook cost money. Second, if the gift looks appealing, people will send it around. This means that more people will see your message or brand. People on Facebook are connected to people all across the globe! I could send a gift to someone in Africa, and they’d see it. Genius!

Another great PR tactic on Facebook is using event invitations. For example, Ben and Jerry’s sent out an invitation to their free ice cream day event yesterday. I would have not known about this event if it wasn’t for this Facebook invitation, and I wouldn’t have been able to take advantage of some delicious ice cream! Companies can use these event invitations for any type of events that they are going to launch. But like the inbox message story I talked about earlier, it has some complications. Don’t overuse this tool! People will begin to ignore your invites, making the message worthless. Only send invites to people who are in your specific target audience and only for events that are newsworthy. I always love getting free stuff!

I’m sure there are many more things that Facebook is good for (relating to public relations) but those are the two tools that stick in my mind. Can you think of any others?

Below is a phone commercial that specifically talks about Facebook. Enjoy!

Hooked on YouTube

Do you remember what life was like before YouTube? Where would you look for entertaining home video clips, advertisements, music videos, commentaries, movies and television shows? Now, we are used to watching what we want, when we want it. Instant gratification.

I was inspired to write about YouTube after reading a classmate’s blog post on YouTube advertisements (Thanks Camille!). It’s weird to think that we do all we possibly can to avoid advertisements on television, but we flock to YouTube to watch other advertisements. Why? If you search Superbowl advertisements on YouTube, most of the ads have at least 500,000 views. Some ads have over a million. Camille’s post describes a Wii commercial that is made only for YouTube. If you haven’t seen it yet, please check it out: click here. It is extremely creative and even scared me the first time I watched it. I thought my computer was breaking down!

This ad is executed perfectly. Targeted to the right audience, YouTube is an ideal place for Wii to place ads because they are reaching people who are already interested in the product. These consumers are putting the effort into going online to look at Wii’s product, opposite of what we normally think of advertisements. 

In general, YouTube is a great place to build your company or brand. You can be an unknown and become a celebrity overnight. If your company is trying to reach this YouTube audience, you definitely want to get involved with this great social media tool. The audience of YouTube isn’t just the young and computer savvy anymore. I know that my dad loves YouTube, and he is a baby-boomer. People are becoming more and more computer literate and age is no longer a huge factor (ruling out the extremes).

YouTube is also a great place for companies to build their brand because they receive amazing feedback from their viewers. You know that once people start mimicking your videos, you’ve done a good job.

In conclusion, YouTube is too much fun.

While surfing it earlier, I found this video: 

Relating to my last post, public relations is still being portrayed in the media as being propaganda. Another sad (but a bit funny) portrayal of a public relations practitioner. Hey, at least it’s a woman this time!